Francesca Marzullo
Strategic Advisor & Fractional CMO
Your business is growing.
Your structure isn’t keeping up.
I rebuild organization, positioning and communication when growth outpaces the structure behind it.
It usually starts with something specific.
“We need to redo our website.” “We want to sell online.” “We need to reach new markets.” “We haven’t contacted our old clients in years.”
Behind every one of these requests, there’s a bigger question: who are we now, and how do we communicate it?
Growth starts creating more problems than it solves.
You have a strong product, an ambitious team, and real momentum. But at some point, growth starts creating more problems than it solves.
The structure that worked at €2M doesn’t work at €10M. The decisions that used to be fast are now slow. The people who built the company are struggling to manage it. You see exactly what needs to move. But you’re too close to it — and too busy running the business — to make it happen alone.
Three ways in. One clear mandate.
Diagnosis
Two weeks inside your organization. I map what’s really happening — people, culture, priorities, friction. You get a clear picture of where you are and what needs to move, in order of impact.
Strategy & Execution
3 to 6 months. I build the structure with you and stay alongside the execution. Not as a consultant who delivers a report — as an external force with a clear mandate.
Advisory
Ongoing. The structure is in place. I stay as your strategic thinking partner for the decisions that matter.
I don’t just design the system. I build it with you.
Always at the intersection of strategy, brand identity and execution.
Revenue built at Ledworks/Twinkly in 3 years
Online sales channel opened from scratch at Wyscout in year one
B2B and B2C, across SaaS, shipping, consumer tech, luxury, travel and IT consulting
Growth is a system: we never grow alone.